No fewer than seven generations of perfumers have built the expertise of Creed Perfume House for 250 years. And the Creed family wasn't just working in the perfume industry. Rather, it included many craftsmen, tailors, and even major perfume makers. Where the family has a diverse talent for creativity. In this article, we will follow the course of the story of the house from its inception until now, keep reading.
A fascinating history of the world's only royal perfume company
The story of the Creed perfume house began in London, at the hands of James Henry Creed, a talented and ambitious man who, despite the difficulties he has faced since leaving Leicester in 1710, has managed to build a distinctive brand.
And that after he transferred his sewing work to Paris, and also divided his time between Workingham and Marylebone, and his comings and goings from London helped to establish the French-British heritage of the house. Henry Creed was the first English tailor to set up shop in Paris at 25 rue de la Paix.
The story of Creed Perfume House
It was said that the story of the Creed perfume house began when King George III asked the founder, James Creed, to produce a perfume for him. This led to the opening of Creed's perfume house in London, and soon after, Queen Victoria hired Creed as an official perfume supplier. Whatever Queen Victoria saw in James Creed's creation, the rest of the royal family across Europe saw it, too.
Napoleon III, Empress Eugenie of France, Emperor Franz Joseph, Empress Sisi of Austro-Hungary and Queen Christina all selected James Creed as their perfume supplier. Eventually, Empress Eugenie became patron of Creed, and with her support moved the brand to Paris.
The royal connection to this house did not end there. Prince Charles and Diana, Princess of Wales both had Creed perfumes made for them .
The evolution of the creed perfume house at the present time
Today, Olivier Creed and his son Erwin Creed run the house. They have stores in Paris, New York and Dubai. Today the brand sells more than 200 fragrances, arguably the most famous of which is Green Irish Tweed, which Olivier created in the 1980s.
Today, the house has a solid reputation for using the highest percentage of natural ingredients in French perfumery. Olivier Creed travels the world sampling and selecting scents from many different countries. Creed is created by hand, following the tradition set by James Creed.
And due to the infusion technique now widely used in perfume production, it is possible to preserve the delicate natural fragrance of the ingredients used.
What distinguishes creed perfumes from others
House Creed perfumes don't work in the typical way. They don't have any development schedules and don't release fragrances until the house manager feels they are "ready". This resulted in the company continuing to operate for five years without launching any new fragrances.
This departure from the program of relentless releases and constant new productions that most other production companies follow seems to keep the quality of Creed perfumes consistently high.
In sum, Creed Perfume House was and still is one of the most ancient and luxurious brands in the field of perfume design, as it began its journey as a royal house for the class of kings, princes and nobles.