Classic and modern, this is what the Bvlgari perfume house represents , a brand that has been the embodiment of beauty, elegance and Italian style for more than 130 years thanks to high-quality jewelry, watches, perfumes, leather goods and accessories, then Bvlgari became synonymous with luxury. But how was the story of the Italian brand born? In this article, we will talk about the emergence and development of the Bulgari perfume house over the decades.
History of the Bvlgari perfume house
Founded as the Bvlgari perfume house in Rome in 1884 by the talented Greek silversmith Sotirio Bvlgari, the brand quickly developed a reputation for Italian excellence with exquisite craftsmanship and exquisite jewelry creations.
And the brand began to develop abroad in the 1970s. The first Bvlgari global stores were established in 1970 in New York, Paris, Geneva and Monte Carlo. The brand's vision then expanded as the Maison also entered the world of watchmaking. In 1975 the first Bulgari watch was launched.
Bvlgari also began dabbling in fragrances in the early 1990s, when its perfume line led by CEO Franceso Trapani (nephew of Sotirio Bulgari) was founded in Switzerland. The brand's first fragrance, Eau Parfumee au The Vert, was launched in 1992.
Created by Jean-Claude Ellena, the fragrance features a calm and delicate scent of green tea and citrus. A light and refreshing scent that has proven to be revolutionary, because it has bold and luxurious scents that contrast with the previous decade.
Advantages of Bvlgari perfumes
Bvlgari perfume house has won the admiration of audiences all over the world. Not just with fancy, expensive jewelry. But also with wonderful perfume creations. Yet affordable, it exudes a unique elegance unlike any other.
Proof of Bvlgari's professionalism is the fact that its fragrances are created in collaboration with the most famous perfume makers in the world. Such as Alberto Morillas, Jacques Cavallier, Beatrice Piqué, Carlos Benaim, Daniela Roche-Andrier, Natalie Lorson and Jean-Claude Elena.
And to celebrate its 130th anniversary, in 2014 Bulgari introduced Opera Prima, the most expensive fragrance in the history of perfumery. Which combines the art of making jewelry and making perfumes. Opera Prima was once shown at Galeries Lafayette Haussmann in Paris.
Where the perfume came in a precious bottle in the shape of a Roman amphora, decorated with 250 carats of citrine, 4.55 carats of amethyst, and 25 carats of diamonds, with the scent of lemon, orange, musk and flowers. It was purchased by a private client in January 2018 for €200,000.
In conclusion, the Bulgari perfume house is distinguished by its beautiful and elegant perfume packaging designs, such as its scent, which is not similar to other perfumes in its designs.