The world of perfumes is distinguished by different brands that try to produce the best perfumes for men and women, and the Lancome perfume house is one of the leading brands in the perfume industry, and it manufactures and distributes its perfumes internationally. In this article, we will talk in detail about the origins of the house and the secrets of its success and development.
Lancôme is a French luxury cosmetics house that distributes products internationally, owned by L'Oréal since 1964, and is part of its luxury products division, which offers skincare, fragrance, and make-up.
The beginning of the creation of the Lancôme perfume house
The history of Lancôme Parfums originates from the elegant Faubourg Saint-Honoré district, in the most prestigious district of Paris. In 1935, Armand Petitjean opened a shop selling a small selection of perfumes and beauty products manufactured outside of Paris. Looking at Lancôme's perfume products today, it's hard to imagine that at first it released only five fragrances.
Where "Conquête" was the name of the first perfume, it soon began to capture the hearts of Parisians. It was followed by Cuir, Bocage, Tendre Nuits, and Tropiques.
Lancôme launched its first five fragrances in 1935 at the Universal Exhibition in Brussels. Packed in beautiful bottles and ornate packaging, these complex fragrances are a direct contrast to the traditional, old-fashioned perfume packaging that was popular in the 1980s.
Brand growth
Lancome perfumes are created by the best perfumers in the world. Armand's ideals of offering the most luxurious fragrances have been preserved over the years. The brand refuses to compromise on quality and has remained true to its vision of expanding into the global fragrance market.
After its success as an exclusively perfume brand, Lancôme perfume house began to explore the skincare industry. She quickly moved into the lipstick industry, and their products have remained bestsellers for decades.
However, Lancôme's history reveals that L'Oréal acquired Lancôme in 1964 and expanded the brand into luxury cosmetics. While Lancôme continued to introduce innovative products in its various product lines. And issuing new perfume categories every year.
The house has collaborated with many top celebrities and perfumers around the world. Numerous make-up artists, models and actresses have also represented and supported Lancôme. In addition, there is a new wave of fashion designers who have collaborated with Lancôme and created dresses for some of its fragrances.
Today, the Lancôme perfume house has become a leading company in the French perfume category. They are available in more than 163 countries, and their marketing insights and strategies ensure that the brand remains true to its vision.
The most famous perfume makers of the House of Lancome
Lancôme perfumes are created in collaboration with perfumers Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Becher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nagel, Armand Petitjean, Gerard Jobe, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Corkdijan, Robert Gounon, Natalie Lorson, Sophia Grogsman and Elinor Massenet.
Factors and secrets of the success of the house
The brand has succeeded in creating a name for itself in the world of beauty through continuous innovation and high-quality products throughout the history of the Lancome perfume house , it is clear that the main goal is to give women the opportunity to explore their beauty.
Today, the Lancome perfume house is a premium brand known for making quality its top priority.