Zara perfume house is one of the world's largest ready-to-wear fashion companies, selling everything from clothing and accessories to perfumes. Founded in 1975, it has still maintained its curated image as an elegant and luxurious brand. In this article, we will take a closer look at Zara's history of perfume production, its successes, and the challenges it faced.
The story of the founding of the Zara perfume house
Zara is one of the most successful fragrance and fashion design brands. Founded in 1975 in Spain, Zara aspires to create a responsible passion for fashion among a wide range of consumers, spread across different cultures and age groups.
The Zara perfume house was founded by Amancio Ortega and Rosalía Mera as a family business in the city center of Galicia in the northern part of Spain. Amancio Ortega named his brand because it was inspired by his favorite name, Zorba.
Eight years after its founding, Zara has succeeded in opening 9 new stores in Spain's largest city. This is due to Zara's approach to fashion and its business model gradually attracting the Spanish consumer.
The evolution of the Zara perfume brand from the beginning to the present
As mentioned, Zara perfume house is a Spanish brand of clothing, accessories and perfumes, based in Arteixo, Galicia. Their primary product line initially included couture designs similar to those of famous designers.
The success of the store in Galicia prompted its founders to open more Zara stores across Spain. And in 1980, the company began its international expansion, opening a store in Porto, Portugal. In 1989, the Zara brand entered the United States. Then it expanded its geographical area to include France in 1990.
During 1998, Zara began offering perfumes, in cooperation with the prestigious Spanish perfume house Puig. The house now owns more than 789 perfumes, classified in more than 145 perfume groups. As of 2011, Zara perfume brand has stores in 78 countries. It expanded into household goods production in 2003.
Zara's strategy as a leading brand and the secret of its success
In 2019, Zara perfume house was ranked 29th in Interbrand's global brand consultancy's list of the best global brands. Its core values are found in four simple terms: beauty, clarity, function and sustainability.
The secret of the Zara perfume house's success lies in its ability to keep up with the rapidly changing fashion trends and display them in its collections. The brand closely monitors how fashion changes and evolves every day all over the world. Based on the latest styles and trends, she creates new designs and puts them in stores within a week or two. While it takes almost six months for most other fashion brands to get new designs and collections in the market.
In conclusion, there are many factors that contributed to the success of the Zara perfume house, but one of its main strengths, which played a strong role in becoming a global fashion and perfume force as it is today, is its ability to put customers first. It is obsessed with its customers, and they defined the company and its culture. brand from the very beginning.