When it comes to classic perfumes, it's hard to pass up Giorgio Armani . As one of the most important creators of famous women's and men's perfumes. But where did the story of Giorgio Armani perfumes begin? In this article, we'll take a look at the history of Giorgio Armani's perfumes, as well as the secrets to the enduring appeal of the Italian fashion house's signature scents.
A detailed timeline of the history of the Giorgio Armani perfume house
the eighties
The journey of the Giorgio Armani perfume house began in the early 1980s, when the designer launched his first fragrance in 1981, “Giorgio by Giorgio Beverly Hills” although this fragrance was launched under his own name. The first fragrance of the Armani fashion house was released in the early 1980s, it was a women's fragrance called "Armani".
And although the original Armani fragrance is now discontinued, it was a huge success for the fashion house at the time, and paved the way for more Armani fragrances to come. Shortly after Armani's success, the brand released its first ever men's fragrance, called Armani Eau Pour Homme, in 1984.
The nineties
Giorgio Armani perfume house was actually established as a fashion design house in the 1980s. The house continued to expand its fragrance range in the 1990s. Floral fragrances achieved great success, which inspired the addition of two floral fragrances to the Armani collection in 1992 and 1998: Gio and Aquai de Gio.
Where these two perfumes achieved huge success in the nineties. And although the Giorgio Armani perfume house has stopped issuing these fragrances in its stores or on its website. However, many vintage bottles are still sold online to this day.
2000s
The 2000s allowed the Giorgio Armani brand to continue expanding its range of fragrances, with iconic releases. such as Emporio Diamonds for Women in 2007 and Emporio Armani Night in 2003. However, not all fragrances of the 2000s were successful for the brand. Some perfumes were discontinued shortly after their launch because the packaging of men's and women's perfumes was confused.
2010s
In 2010, Sì, one of Armani's most popular and successful fragrances for women, was launched. Then the warm fragrance was launched in 2013, and to this day it remains one of the most desirable and beloved fragrances of the Giorgio Armani perfume house .
The Sì fragrance offered the perfect blend of sensuality and sophistication, and became the main inspiration for a number of other fragrances under the Sì name. as Sì Intense in 2014, Sì Fiori in 2019, and Sì Passione in 2022.
2020s
Giorgio Armani fragrances remain some of the most timeless and elegant fragrances on the market, and the house continues to expand to design new fragrances for both men and women. In August 2020, the Giorgio Armani perfume house launched My Way, the most feminine floral fragrance for women, with notes of vanilla and tuberose, and the house still offers its most beautiful fragrances to this day.