Calvin Klein House is known all over the world for its distinctive style of refined simplicity and it is the house of indispensable lingerie and a collection of timeless fragrances such as Euphoria, Truth and Eternity. In this article, we will learn more about Calvin Klein perfume house and its success factors .
The birth of the Calvin Klein perfume house
Klein opened his first store in New York City in 1968. He made a name for himself when a coat buyer accidentally walked into Klein's store and ordered $50,000 worth of coats for Bonwit Teller. He was thrust into the spotlight after one of his coats appeared on the cover of Vogue in 1969.
Then the fashion designer introduced the idea of accessing luxury in the global market with a line of jeans in the 1970s. His relaxed style instantly became known as "Look Calvin Klein." By 1977, the house also released a range of scarves, shoes, sportswear, belts, furs, cosmetics, and sunglasses. The brand then expanded with a line of lingerie that grossed over $600 million in 1984.
But Calvin Klein's perfume house, like similar brands, suffered during the 1990s due to the financial recession. Although it. Calvin Klein perfume house managed to stay in the market by focusing on lingerie and fragrances and was named "America's Designer of the Year" in 1993.
The most famous house perfume
The classic brand launched its perfumes for the first time in the seventies and eighties, but the legendary perfume Obsession was not launched until 1985 and it is said that the house paid $ 13 million to promote the perfume, which was the largest amount spent on promotion at that time, but this helped him in achieve great success.
Whereas the next fragrance, Eternity, was launched in 1988 and had a colossal budget of $18 million. However, it paid off as it became the most popular fragrance after making $35 million by the end of its first year. After that, the brand expanded and released a group of perfumes such as Obsession Night, Obsession for Men, and Eternity Moment.
Success factors of Calvin Klein perfume house
For 40 years, the Calvin Klein fragrance house has had a consistent and strong brand identity in which clean, simple lines define an elegant, iconic style. Maintaining an image of luxury has made Calvin Klein one of the most successful brands in the fashion and fragrance industry. Calvin Klein's unique classic designs can be seen throughout the brand's clothing, fragrances, jewelry and accessories.
But in 2002 Klein sold the house for $400 million to Phillips-Van Heusen PVH. It is an American apparel company. She owns a variety of brands such as Tommy Hilfiger.
These were the most important stages in the emergence and development of the Calvin Klein perfume house , which is today one of the most famous international perfume houses.